Social Media Marketing Trends That Will Impact Digital Advertising

Social media has become a critical ingredient to every advertiser’s marketing mix. Today, social media marketing plays an important role in conversion within the consumer journey. But the world of social media is dynamic and in constant change.

Organic Reach Is Changing

The organic world of social content has been unfolding for some time. It reflects a broader trend of the evolution happening in SEO. As Google, Facebook and Amazon cracked down with more updates and AI-driven technology, marketers know how to reach consumers.

The next generation of content marketers needs to know how to create content that builds a bridge between business goals and consumer needs and desires. Invest in creating engaging social content, and you will continue to win organic social.

Social Ad Spend Continues To Rise

This year, Zenith Media predicts that online advertisers will outspend TV advertisers by $40 billion. A whopping 40% of this year’s global ad spend will take place online. And more specifically, ad spend on social media marketing is expected to increase by more than 20%, totaling $58 billion.

Facebook Still Reigns Supreme

Despite all the negative publicity regarding its data privacy and security practices, consumers still flock to the tech titan by the billions. Facebook’s daily active users continued to rise in the second quarter to 2.23 billion, facebook is the most impactful social media platform for advertisers so far. 

 

COURTESY
Joe Marinucci

Founder and CEO of Digital Media Solutions.

https://www.forbes.com/sites/forbesagencycouncil